Digital Property Marketing Plan

In the “old days,” real estate agents marketing their sellers’ properties would simply put a sign in the yard, put a listing in the MLS, and pray that it sold. Even today, there are a lot of real estate professionals who think syndicating listings to portals is a job well done.

And here’s the thing: these tactics may be enough to sell a home. In a good market, they may be enough to even sell a home over asking price. However, now that sellers have nearly unlimited access to housing data on the internet, this strategy is not enough to grow your listing business.

According to a recent study by the National Associations of Realtors (NAR), the number one thing sellers want is for their agent to market their home to potential buyers. But what does that mean? Where are the buyers?